Sure, it only makes my job tougher sorting through a slew of successful promotional material in an effort to narrow down the top three, but that’s a painstaking process I’m beyond thrilled to tackle as it suggests the feature film future is looking good.
Sadly, that also means some impressive pieces won’t receive their due honor. Captain America: The First Avenger was on the verge of snagging two spots in the promotion section courtesy of its incredibly thorough and exciting new trailer, as well as an amusingly clever Dunkin Donuts commercial. There’s also the new trailer for Mission Impossible – Ghost Protocol, which blew me away, not necessarily because it’s a well cut piece, but more so for its ability to make me curious when I’m not the slightest bit interested in the franchise.
Settling in somewhere in the middle of the spectrum are the new trailers for War Horse and the teaser for Brave. If you’ve been keeping up with this feature, by now you likely know I’m big on story, and while the visuals in the War Horse trailer are stunning, without reading a synopsis I get nothing more from this footage than it being a film about a boy and horse — and that’s certainly not enough to get me to buy a ticket. Similarly, Brave continues to flaunt its stellar animation, but has yet to deliver that emotional clincher to create a connection to the film’s heroine.
As for our weekly dose of demotions, one genre managed to snag them all. Check out the new Best/Worst Movie Promos of the Week for the breakdown.
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