It’s been a bit of a disappointing week in new promotion material. While it was tough to narrow down the options for the demotions section, it was even tougher to fill up the promotion slots and therefore, one film wound up with an easy pass into the top tier.
As for other new marketing items to note, we’ve got two trailers that manage to build a bit of intrigue. The Big Year trailer gets its power from its cast alone, as none of the footage included is all that funny. As for Retreat, it’s just too bad Contagion is hitting theaters this weekend. While Steven Soderbergh’s latest certainly steals some of Retreat’s thunder, the thriller’s trailer does pose an interesting standoff. Then again, the fact that its poster looks more like straight-to-DVD box art is a bit disconcerting.
The first clip from the Nicolas Cage / Nicole Kidman flick Trespass has arrived and if it had any intention of making the film stand out from other home invasion films, it fails miserably. On the other hand, the new clip from The Thing manages to offer up a good scare and some fun even without stepping outside the confines of the original.
As for posters, we got two big new ones, one for The Rum Diary and one for Young Adult. While The Rum Diary got an amusingly appropriate design, going too close or too far makes it feel a bit like a disorienting optical illusion. As for Young Adult, while it’s a smart look and rocks Charlize Theron, Jason Reitman and Diablo Cody’s names, there seems to be something missing, as it doesn’t leave me dying for more.
Enough with the not good enough and not all that bad; let’s get to this weeks top three and bottom three movie promos.
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