‘RED 2’ Video Interview: Producer Lorenzo di Bonaventura On Making Blockbusters

Lorenzo-di-BonaventuraLorenzo di Bonaventura knows how to make a summer blockbuster.Transformers scored $70.5 million opening weekend in 2007, Transformers: Revenge of the Fallen topped that with nearly $109 million in 2009, G.I. Joe: The Rise of Cobra posted a $54.7 million start just after that, and thenTransformers: Dark of the Moon pulled in $97.9 million its first weekend out in the summer of 2011. Now the question is, can he take a long-range success and turn it into one of those summer tentpoles?

RED opened in October of 2010 with a moderate $21.8 million. Considering the film had a $58 million production tab, $21.8 million is sufficient, but also doesn’t necessarily scream franchise-worthy. However, then RED went on to spend a whopping four months in theaters, never losing more than 50.1% of its profits in a single weekend, which let it end its theatrical run with a domestic grand total of $90.4 million and a worldwide total of $199 million. Now a number like that deserves a sequel – which is why summer 2013 brings us RED 2.

Click here to read more and watch the interview.

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