Perhaps the fact that The Hunger Games: Catching Fire’s promotional campaign is in overdrive leading up to the film’s November 22 release is scaring other marketing efforts off because we only got a small handful of new trailers this week. While there were three strong candidates worthy of Best Stuff honors, just two deserved the title of the Worst, so we gave that vacant spot to a piece that was far from the worst, but also couldn’t quite crack the top three either.
The Best Stuff
1. Divergent: The abundance of cold exposition in the Divergent teaser raised some concern, but the film’s brand new full trailer is absolutely brimming with intriguing background information and it’s all delivered within the context of the narrative. The familiarity of the nerves that come with taking a big test creates an instant connection, but just when you think you’ve got your footing, the intensity of Tris’ Aptitude Scene completely rattles the world, making for a natural and compelling transition into the action overload involved in becoming Dauntless.
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