Perhaps I’m still having a tough time shaking off Cloud Atlas, but while this first teaser for the Wachowskis’ follow-up, Jupiter Ascending, does look interesting, it still falls short of proving its worth trying to wrap your head around the narrative. Of course it’s only a teaser, so hopefully the progression of the marketing campaign will come with an effective build, but for now, the Best Stuff spots belong to three other upcoming releases.
The Best Stuff
1. Godzilla
Even though Godzilla is one of the most iconic creatures in pop-culture history, the first trailer for Gareth Edwards’ version feels exceptionally thoughtful and fresh. Not only is the imagery and sound design absolutely stunning, but this piece forgoes an overdose of widespread destruction and takes the time to deliver an impeccable build — and it’s the success of that build that makes the reveal of Edwards’ monster especially chilling.
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