The summer season is most definitely the time for major moneymaking at the box office. If just about every young-adult book-to-film adaptation out there is outwardly vying to become the next Hunger Games, why not plop it down right in the middle of summer to maximize its box office potential?
Pros: The obvious pro to being a summer season release is that movies arriving during the summertime tend to be some of the year’s highest earners. If you look at last year’s top three biggest openers, two were summer debuts and the sole anomaly was The Hunger Games: Catching Fire, which arrived in November. The year before? Same thing. Hunger Games hit it big in March, but The Avengers and The Dark Knight Rises both crushed it in summer slots. There’s just always more money to go around during the summer season. Generally we see a box office spike the first weekend of May and then the overall gross total flirts with the $200 million line through the end of July before the August drop-off.
Click here to read more.